Tuesday, December 27, 2011 at 2:55PM
When Canon first announced its Project Imagin8ion photography contest, I was hesitant to give it a plug. My educational hat went on, and the venture seemed a bit too pat and commercial. Grey New York, Canon's advertising firm, launched an ambitious new campaign that kicked off with a consumer photo contest. Photo submissions were requested in 8 different categories - Setting, Time, Character, Mood, Relationship, Goal, Obstacle, the Unknown - and award-winning director Ron Howard chose the winners, and these 8 photos were to provide the basis for a Hollywood short film, directed by Howard's talented actor/director daughter Bryce Dallas Howard.
The video shown above changed my perception of the project, putting me into the consumer-photographer's shoes. The project seems to give photographers a good opportunity to submit their work and potentially inspire a movie with the power of images. The comment made late in the video - about the goal of the project being to take the promotional focus away from the camera and move it onto the creativity of the photographer using the equipment - is very much in keeping with the philosophy of our New York Institute of Photography courses - people think, cameras don't, and it's up to you to add creativity to the combination and produce inspiring photographs. Here's the trailer of the final creation, called "when you find me" - and let us know what you think of this project. Would you submit your work to a future photography-film collaboration?