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Photo Marketing 101: The Photographer's Website

I’m back again, and glad to be here.  In the last edition of Photo Marketing 101, we discussed the concept of branding, and how it relates to any photographer.

I was excited to see that not only did the post get a lot of traffic, but you were all quick to share your thoughts in the comments.  That really helps create a dialogue around marketing for photographers, which I think is extremely important.

As artists, it can sometimes be difficult to think about your work from the “business” side of things.  But from the comments on the last post, I can tell that you’re all sufficiently interested in learning more and trying new things.

Lesson 2: Create a website

Creating a website can be as simple as you need it to be.  Today, there are hundreds of services out there to help you create a website on the cheap (and sometimes free).  A simple Google search for "photography website" shows 258,000,000 results.  Most of the results on the first page are options that you have for creating a website.

Of course, if you or someone you know is a strong programmer, creating your own website from scratch can offer more options.  But a simple template that requires little to no “coding” knowledge is a good thing for most people, and will certainly do the trick.

It may take some time and money to get started, but every effort in online branding and marketing is worthwhile. A website will allow you to build on the brand that you defined in the last post, and will create a virtual outlet for your growing business.  Even if you don’t know what to put on your website, start creating one.

There are a thousand reasons to hesitate, and put things off.  But I can tell you now that the sooner you put “increasing my online presence” at the top of your priority list, the sooner you will start seeing real results ($$$$).

In part 3 of our Photography Marketing blog series, we will focus on specifics of your website. Catch you all next time around…

Homework: Your assignment, while simple for some, may take some time.  Create a simple website and share the URL with us in the comments below.  If you already have a website, simply share it!


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Reader Comments (78)

I have a business called Glory Displayed and it is mostly nature photography. The website is - check it out!
April 27, 2011 | Unregistered CommenterJosie Siler
My photography site is at
April 27, 2011 | Unregistered Commentersirshannon
View my work @
April 27, 2011 | Unregistered CommenterAndy
April 27, 2011 | Unregistered Commenteradele
My photography portfolio
April 27, 2011 | Unregistered CommenterChrystal Darnell
My photography gallery is at
April 27, 2011 | Unregistered CommenterKathleen Popola
My Website check it out :)
April 27, 2011 | Unregistered CommenterKathy O'Leary
My website is
It was created using Lightroom and a simple plug-in called LRB Portfolio. Hope this might help.
April 27, 2011 | Unregistered CommenterWijnand Loven
Great stuff you guys, keep them coming!
April 27, 2011 | Registered CommenterNYIP Editor
April 27, 2011 | Unregistered CommenterLauren
I have two brands that I'm planning on building.
1- actionphotoz (yes, all small letters). It covers sport / action. Its a name that can be built and sold eventually. I used a Google site and shortened the name via - it's here
2 - krugerphoto . That's for all the rest of the stuff, where people like to use a professional service backed by your name / reputation. This site is still to be built with Google sites.
April 27, 2011 | Unregistered CommenterKobus Kruger
My website is I just bought the domain name and have my blog directed there while I learn how to build something a little more custom.
April 27, 2011 | Unregistered CommenterKatie Cowden
I just bought the domain and I am working on figuring out how to do slideshows with large photos and find a way to more efficiently load photos onto my blog.
April 27, 2011 | Unregistered CommenterMariann Asbury
My website is I do all kinds of photography including events.
April 27, 2011 | Unregistered CommenterMariann Asbury
Hi I am going around the country with my Venice Collection - on canvas. Extra large triptychs and panoramics are my specialty. I do my own prints and stretch my artwork. My website still need work but my costumers can easily access my showschedule.
April 27, 2011 | Unregistered CommenterZsuzsanna Luciano

Here is my website. A brand i would start to build on... :)

There is a photo blog as well in it. You could click on the Photography link or goto :)

April 27, 2011 | Unregistered CommenterAbhi
I'm on the third version of my website. The first was made using the template from my domain provider. It was very limiting. I then switched to using iWeb which gave me a lot more flexibility and it is hosted through my account. The second version had lots of photographs and a slide show complete with music.

After completing the Unit 6 CD's and visiting other photographers websites I'm now on version 3. I changed the background and cut back on the number of photographs. I used the "less is more" approach. I want people to like what they see so much they want to contact me. Until I set up ecommerce to sell my photographs I will stick with this approach.
April 28, 2011 | Unregistered CommenterMonica Starks
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