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Photo Marketing 101: The Photographer's Website

I’m back again, and glad to be here.  In the last edition of Photo Marketing 101, we discussed the concept of branding, and how it relates to any photographer.

I was excited to see that not only did the post get a lot of traffic, but you were all quick to share your thoughts in the comments.  That really helps create a dialogue around marketing for photographers, which I think is extremely important.

As artists, it can sometimes be difficult to think about your work from the “business” side of things.  But from the comments on the last post, I can tell that you’re all sufficiently interested in learning more and trying new things.

Lesson 2: Create a website

Creating a website can be as simple as you need it to be.  Today, there are hundreds of services out there to help you create a website on the cheap (and sometimes free).  A simple Google search for "photography website" shows 258,000,000 results.  Most of the results on the first page are options that you have for creating a website.

Of course, if you or someone you know is a strong programmer, creating your own website from scratch can offer more options.  But a simple template that requires little to no “coding” knowledge is a good thing for most people, and will certainly do the trick.

It may take some time and money to get started, but every effort in online branding and marketing is worthwhile. A website will allow you to build on the brand that you defined in the last post, and will create a virtual outlet for your growing business.  Even if you don’t know what to put on your website, start creating one.

There are a thousand reasons to hesitate, and put things off.  But I can tell you now that the sooner you put “increasing my online presence” at the top of your priority list, the sooner you will start seeing real results ($$$$).

In part 3 of our Photography Marketing blog series, we will focus on specifics of your website. Catch you all next time around…

Homework: Your assignment, while simple for some, may take some time.  Create a simple website and share the URL with us in the comments below.  If you already have a website, simply share it!


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Reader Comments (78)

This message is for Gerry, who is trying to sell images of Newfoundland. When I clicked on your site, the first page tells me you have a "wide variety" of landscape images, but when I click on the landscape button, I get a page that welcomes me to the gallery with an "incredible selection" of landscape images but the page only has one image and it is not clickable. At this point, I will have lost interest because you have too many competitors with websites that are much easier and show me the money right away. Also, all of your page titles just say "". This makes you not show up in a google search for images of Newfoundland. Pages with Newfoundland images should be named "".
April 30, 2011 | Unregistered CommenterSusie Speck Mayor

Since the majority of my work is Aviation related, using the phonetic spelling of my first initials became an identifiable (if long) branding for my website.
April 30, 2011 | Unregistered CommenterTJ Rohyans
I created my website a few years ago and own the domain name.

I thought it would be a good investment in promoting my photography and my interests. It's still a work in progress but I'm slowly getting more galleries up and have lots of ideas and plans. The only drawback is the amount of time it takes to get each gallery up but the passion and the results keeps me going.

It's very important to think about what domain name you want to use that reflects your website and one that people will remember easily. It took me awhile to find a suitable one that wasn't taken by someone else already either.
April 30, 2011 | Unregistered CommenterMichael Brannan
Greetings! Thank you for the opportunity for me to share my website with you and the NYIP students.
April 30, 2011 | Unregistered CommenterKimberly Kelsey
I've been specializing in (HDR) cityscapes and now working on my portraits, also on assignment.: I use Rapidweaver to build the site, and once and a while I completely change the looks and feel of it (because that's pretty easy using Rapidweaver).
May 1, 2011 | Unregistered CommenterRob van Esch
I have a website. It's
May 1, 2011 | Unregistered CommenterJDNelson
I finally made a website, I was putting it off for a long time. It still needs some work, but something is better than nothing!
Enjoy :-)
May 1, 2011 | Unregistered CommenterStella Gioulou
My website. Photos are up but just can't seem to get the purchasing set up going
My website Photos are up but haven't got the purchasing part of it done
I have recently published a web site.
Love to have comments and criticism.
May 2, 2011 | Unregistered CommenterFederico M. Robatto
My website is Please enjoy
May 2, 2011 | Unregistered CommenterNadine This is my website. I am editing the slide shows for each category.
May 2, 2011 | Unregistered CommenterJennifer
my website is
May 2, 2011 | Unregistered CommenterHeather Bond
Hi this is my blog, I m just infected with foto-world, i want study more
May 3, 2011 | Unregistered CommenterKsenija
My work can be viewed @
May 3, 2011 | Unregistered CommenterTeresa
I do nature photography. If you are looking for a website host, is great! Please use me as a referral if you like it. Stephanie Fulmer
May 3, 2011 | Unregistered CommenterStephanie Fulmer
Please visit my website :
I used Wix to create my site. I chose to pay for the full version which included domain registration, and eliminated advertisments.

I'm thinking about changing my URL to something shorter, and easier to type and remember... I just have to think of something.
May 4, 2011 | Unregistered CommenterPete
My photography business site is
May 4, 2011 | Unregistered CommenterNorm

Let me know what you think! :)
May 5, 2011 | Unregistered CommenterAlaina
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