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Wednesday
Apr272011

Photo Marketing 101: The Photographer's Website

I’m back again, and glad to be here.  In the last edition of Photo Marketing 101, we discussed the concept of branding, and how it relates to any photographer.

I was excited to see that not only did the post get a lot of traffic, but you were all quick to share your thoughts in the comments.  That really helps create a dialogue around marketing for photographers, which I think is extremely important.

As artists, it can sometimes be difficult to think about your work from the “business” side of things.  But from the comments on the last post, I can tell that you’re all sufficiently interested in learning more and trying new things.

Lesson 2: Create a website

Creating a website can be as simple as you need it to be.  Today, there are hundreds of services out there to help you create a website on the cheap (and sometimes free).  A simple Google search for "photography website" shows 258,000,000 results.  Most of the results on the first page are options that you have for creating a website.

Of course, if you or someone you know is a strong programmer, creating your own website from scratch can offer more options.  But a simple template that requires little to no “coding” knowledge is a good thing for most people, and will certainly do the trick.

It may take some time and money to get started, but every effort in online branding and marketing is worthwhile. A website will allow you to build on the brand that you defined in the last post, and will create a virtual outlet for your growing business.  Even if you don’t know what to put on your website, start creating one.

There are a thousand reasons to hesitate, and put things off.  But I can tell you now that the sooner you put “increasing my online presence” at the top of your priority list, the sooner you will start seeing real results ($$$$).

In part 3 of our Photography Marketing blog series, we will focus on specifics of your website. Catch you all next time around…

Homework: Your assignment, while simple for some, may take some time.  Create a simple website and share the URL with us in the comments below.  If you already have a website, simply share it!

 

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Reader Comments (78)

Here is my website: www.photosbytracy.net
I had it created almost two years ago, but I am feeling it is really flat and need to do an overhaul. Any suggestions would be greatly accepted. Thanks
May 5, 2011 | Unregistered CommenterTracy
I am constantly changing my website - and am not sure I've got it right yet. Please go check it out and let me know what you think. Ashfordstudio.com
May 8, 2011 | Unregistered CommenterBonita Ash
My website is www.savingdawnphotography.com. I'm just thinking about changing it up some, so if anyone has feedback, let me know!
May 14, 2011 | Unregistered CommenterDawn Aiello
My websites

www.keithlovejoyphotography.com

www.keith-lovejoy.artistwebsites.com
May 20, 2011 | Unregistered CommenterKeith Lovejoy
My website is www.feltonsfotos.com.
May 21, 2011 | Unregistered CommenterJessica Felton
When picking a name for my business it became interesting as I am a Graphic Designer as well as a Photographer.
Thats why Farleft Creations became the name as I am left handed and tend to see do things a tad different than others.
Please feel free to comment on my website
Thanks,
Paula
May 22, 2011 | Unregistered CommenterPaula Brooks
Wooops! My website is www.farleftcreations.ca
May 22, 2011 | Unregistered CommenterPaula Brooks
I have just started my website with Viewbook, and I'm pleased with the service they offer. Very early stages obviously, and I can see the potential, but, as with all things, the beginning can be difficult.
May 26, 2011 | Unregistered Commenterwillcrabb
The Creators Image Nature Photography at www.Thecreatorsimage.photoshelter.com/
May 26, 2011 | Unregistered CommenterStephanie Fulmer
My website: http://www.katieroycephotography.com/ Focus on nature, landscape, macro.
June 2, 2011 | Unregistered CommenterKatie Zolezzi
I added a QR Code to the contact page of my website. You can use a camera phone to scan it and it will provide my contact information. QR Codes are now use in most marketing materials and products...from magazine ads to printer ink cartridges. By adding it to my website I hope to communicate that I too am familiar with QR Codes and hopefully it will help me get some product projects!
June 3, 2011 | Unregistered CommenterMonica Starks
FYI, my website is www.monicastarrphotography.com if you want to view the QR Code!
June 3, 2011 | Unregistered CommenterMonica Starks
TRAVEL PHOTOGRAPHY! www.griffithjonesphotography.blogspot.com
June 10, 2011 | Unregistered CommenterGriffith Jones
My site is http://juliedowdphotography.com/. It's still a work in progress.
July 7, 2011 | Unregistered CommenterJulie Dowd
Check out my site at: http://pabloavila.com/
August 7, 2011 | Unregistered CommenterPablo Avila
After 6 years of training--including 2 years of NYIP, I started a photo restoration business. Restoring old photos is my passion! Something I would do and often do for free. About a year ago, I created a very amateur iWeb website, mostly to tell my friends where to go for pricing when they wanted "free" services. iWeb has discontinued it's web creation software. I work a regular day job and have not been able to devote myself to it 100%. But I'm now ready to create a real interactive website in order to obtain real customers. I am seeking information on how to get my services on the front page of a Google search for photo restoration. I want uploading, downloading, viewing of finished restoration and Paypal.
April 24, 2012 | Unregistered CommenterJude
This is my personal blog:
www.obserwatortorunski.pl

Everyday new photos = nearly 3000 pics.
Mostly about people, architecture, culture and nature.

Just drop and... enjoy!
www.obserwatortorunski.pl

Best wishes

maciej*

PS. It is in Polish, but... it does not matter! As you know one photo it is 1K words :-)
April 25, 2012 | Unregistered CommenterObserwator Toruński
Tomàs Rotger · Black and White Photography: http://www.tomasrotger.com/
April 25, 2012 | Unregistered CommenterTomàs Rotger
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