So Where Will Polaroid Be Five Years from Now?

Lady Gaga/Twitter

We can't help but nod our heads in approval as Polaroid, an old imaging company, continues to reinvent itself. Focusing on the immediacy of Polaroid's products and social media mania, the company is unleashing a new website look, new Grey Label products, and relationships like their new long-term collaboration with photographer/director Chase Jarvis. It helps that iconic performer Lady Gaga, the queen of all social media, is the company's new Creative Director - and we're looking forward to seeing what more's in store as Polaroid gets us backstage at New York City's fashion runways, shares fan images from top pop concerts, and pursues other of-the-moment, artistic directions.

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