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Photo Marketing 101: Video Killed the Marketing Star

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last week, I shared with you some ideas for designing your business card.

There is one thing that every marketer out there is learning quickly, video is becoming one of the most important marketing tools of the digital age. You see video in ads, across websites, in every social network, on mobile devices, and practically everywhere else you look. The fact is, video is a quick and entertaining way of conveying a message to your audience, that people are more willing to view than a page of text.

As a photographer, it’s time for you to take notice of this trend as well, because you can use it to attract new customers for your business.

Even if you don’t offer video services, a video can be used to promote your photography. However, learning how to create a great video for yourself is the first step to offering video services to future clients.

Add video to your website, create a YouTube account and add your video there to. Send links to the video out over your various social media accounts. Put a link to the video on your business card or promotional materials that you hand out.

Many companies have learned how to use video to promote their businesses, and photographers have the added advantage of already being in a visually powerful field. Your customers are looking for artistic ability, and a good video could be enough to get them through the door.

For more information on using video to market yourself and your services, check out these 16 tips.

Here is an example of a good video used to promote a photography tour. It fits the topic of this post in two ways in that it promotes a tour that will help you learn to create video:

Homework: Share links to your videos, videos you find inspiring, or tutorials on how to create great online videos.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!

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Reader Comments (1)

Oh nice. I'm sure that this would hit the market especially to photographers photo marketing is as cool as social networking. It should be included in marketing strategies.
December 3, 2011 | Unregistered CommenterFergeJohnson
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