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Photo Marketing: The Importance of a Website

Last year, we ran a series of photo marketing posts that served as an advice column for up and coming photographers who were looking to take the business of photography to the next level. In that series, I included some advice on setting up your website.


A website for a photo business is important for several reasons:

  1. It gets you noticed online.
  2. It can help drive new business.
  3. It gives you credibility.

And today, a website where you showcase your work and allow people to get in contact with you is almost essential to running a business.

At NYIP, we know that. And that's why we created SiteCatapult, a service designed for photographers who want to take their website to the next level. But we realized after we released it that many of you out there do not have an existing website for us to help improve. And so we went to work creating something specifically for photographers who want to create a website for their photography business.

And today, I'm happy to announce the launch of the SiteCatapult Guide to Building Your Photography Website, a downloadable eBook written for the photographer who doesn't yet have a website. In it, we provide advice on what platform to use, how to get started, and what to focus on as you launch and grow your website in the future.

You can purchase it now from for $19.99.

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Reader Comments (2)

Great post Zach. I agree with on having a photo brands you. With great information on your site you will respected and people will see you as a leader.
May 26, 2012 | Unregistered CommenterFred
Thanks for all of the helpful information you've posted here, but I have a marketing question that I think is of a more general nature.
I like to shoot outdoor stuff like nature, architecture, etc. Apparently, so does everyone else. I see outdoor photography everywhere; prints, calendars, puzzles, etc. But how do people sell their photos to the companies that make all these products? And how would I know if they offered me a fair deal?
By the way, I see it has been a while since you posted anything to your "semi-weekly" blog. I hope this hasn't turned into just another avenue for sales.
January 12, 2013 | Unregistered CommenterRick Jacobs
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