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Fashion World Video: Are There Too Many Photographers? 

Tommy Ton, fashion blogger/photographerI was intriduged by today's Video Pick (an excellent piece by Garage Magazine) from the perspective of historial fashion journalism. The rise of bloggers and street photographers has increased the visibility and proliferation of fashion images, and I suspect it's the same in every lifestyle segment.

Aside from my work at the New York Institute of Photography, I run an interior design blog, and there are a zillion blogs in my space now (I was an early pioneer back in 2007), and each design event is photographed by dozens of shooters, from pros with DSLRs to smartphone snappers. Sports, fashion, design, celebrities, politics, general news - literally every segment of society is now photographed like - as our video today points out - a parody of reality shows.

We have this sudden urge to document everything and everyone, and then spread the word. Digital photography, the blogosphere, social networks, and smartphones make citizen journalism possible - with its positive and negative connotations. It makes you want to be a much more careful consumer of blogs, magazines, and websites, doesn't it? Let's start to sift through all the images and discern which ones show great photographic technique.



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Click here to watch the New York Institute of Photography video.

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Reader Comments (2)

It's an interesting video. I had a dream in the early 1990s of being a fashion photographer. Living in the DC area however ensured that dream was nothing more than that, a dream. Fast forward twenty years and that dream has become accessible. Accordingly a part of my work is to pursue fashion photography.

So what's the draw? While in college, I took electives in art history and came to appreciate the celebration of life in certain art. I cannot gaze upon Rodin's Eternal Spring without losing the rest of the world around me. There is only the sculpture created by Auguste Rodin. There is nothing else. Fashion is the same. We are attracted to beautiful clothing on equally beautiful women. On some level they are the superlatives, and we are attracted to what we consider to be the best.

Twenty years ago my camera of choice was a Pentax K1000 with a couple prime lenses. It wouldn't have mattered much if I'd had a Nikon and the right accessories; I was nowhere near fashion. Today I have access to fast cameras and fast lenses, as well as an ability to publish online to anyone who cares to look, assuming they can even find me. Photographers geographically close to the fashion centers obviously take advantage of what's available today.

So, going back to the question: In the fashion world, are there too many photographers? My guess is that it will sort itself out over the coming years. There will be the main fashion photographers who will make money in the industry, photographing the latest clothing and accessories. There will be the successful bloggers who could have an impact on the fashion publishing industry. (It amazes me the last September issue of Vogue had over 900 pages, in an era where many magazines struggle.) There will be the voyeurs, who may seem banal at first, but may someday be in the position of being the key photographers in fashion. The others are the active spectators. Love 'em or hate 'em, I think they show that the fashion industry is alive.
April 19, 2013 | Unregistered CommenterGraham Glover
On sharing the photograph on social networking site makes it popular because the document for of the photograph are very expansive also it takes much time to produce the soft format of the photo can also be mailed as private mail.
May 17, 2013 | Unregistered CommenterMarisolr Aquels
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