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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Thursday
Nov032011

NYIP Student Successes

Many NYIP members have won prestigious awards in contests and photo fairs or have had their work exhibited in galleries. Other NYIP members are building careers shooting weddings, press events, corporate and commercial assignments, or have received professional recognition and publication of their photos. Here are some recent NYIP success stories:
 
Janie L. Ferguson, New York
Congratulations to Janie who has had great success with her photography even though she's still working on her first Unit of the NYIP Complete Course in Professional Photography. Janie's photo of a deer was featured on the cover of the Waterside Weekly newspaper along with her bio. The local newspaper also featured a photo story she did on a local gun club. Janie also won Third Place in the "Feels Like Home" photo contest and her winning entry will be published in the 2012 Steuben County Travel Guide. You can see more of Janie's work on her Web site.
 
 
Christopher Correia, Maryland 
Christopher completed his NYIP course just about a year ago and opened his own business, CJC Photography. In the year that he's been in business, Christopher has photographed  portraits and other events such as bridal/baby showers, maternity, newborn, family, swimsuit, fashion, and fitness photos. He's also won several photo contests and had his images published in the Stoughton Journal and The Enterprise newspapers.
 
John Kidd, Pennsylvania
We love catching up with NYIP graduates so when John's email crossed our desks with the subject line "Thank you for changing my Life, My Career etc" we couldn't help but take notice and cheer! John, who took his NYIP course and graduated back in 1993 when he was still a U.S. Navy officer, has had a very successful photography career.  Not only has he photographed 27 weddings, won several military photo contests, been published in the Navy Times, photographed numerous military events, he's even taught military sanctioned photography classes on a base in Spain! John says he owes a lot to current NYI Associate Dean Jerry Rice who was his instructor.  "I owe (a very, very, very deep ((DEEP)) debt of gratitude to Jerry. He was (tactfully) direct, fully professional, and held NOTHING back! He influenced me MUCH MORE than Ansel Adams himself!!!" Thanks John, you made our day!
 
Melissa A. Olsen, Colorado

Melissa won First Place in BetterPhoto's digital darkroom contest for her image "Trunk Play." Melissa's winning photo was chosen out of over 15,000 entries! You can see Melissa's photos on her Web site. Congratulations!

Charles E. Attard, Malta
Charles recently started a Web site called PhotoGozo.com which is an online promotional site of the island Gozo where he lives in Malta. As a result of the Web site, Charles was approached by the British magazine Songlines which will be using one of his images in their November/December issue as part of an article on Gozo. NYIP Student Advisor George Delgado helped Charles negotiate to a fair price for the use of his image.
 
James B. Fisher, Pennsylvania
Congratulations to Jimmie (a 1988 NYIP graduate!) who was honored by Wacom Technology, the world's leading manufacturer of interactive pen displays and tablets, to be one of several international photographers/artists featured on their new "Get Inspired" Web site! His profile is currently being showcased on the Wacom Web site as well as some of his digital art and photography pieces. You can see Jimmie's work and learn more about his Wacom experience on his blog.

Do you have an NYIP Success Story to tell? Email us at editors@nyip.com and let us know! 

 

Join the conversation on Twitter.  Follow along with Facebook.

 

Tune in on YouTube.  Visit the Official Site at NYIP.com.

 

 

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Wednesday
Nov022011

Strobist Photography Lighting Basics

David Hobby has devoted his blog to helping photographers master the art of lighting. His Strobist website covers basic equipment, techniques, and lighting used by real photographers on real shoots. It's great to see the equipment being moved around, see the studio or location lighting setup, then view the final shot and learn how the photographer lit the subject and problem solved. In our Video Pick this week, the Strobist gives us a tongue-in-cheek rundown of basics, which will serve as a good checklist for beginner and pro alike.

Oh, and if you're wondering how popular a subject like lighting is to photographers, note David's 350,000 regular Strobist readers.

 

Join the conversation on Twitter.  Follow along with Facebook.

Tune in on YouTube.  Visit the Official Site at NYIP.com.


Monday
Oct312011

Refer a Friend to NYIP

As the world’s largest and oldest photography school, the New York Institute of Photography is the #1 school for aspiring photographers. Here at NYIP headquarters, we know that there are a lot of people to thank for that. And right at the top of that list are our students!

Our students are photographers and enthusiasts who have taken the leap and decided to get the education they needed to take the next step. They make what we do worthwhile. And they help us spread the word about the quality of the photography education that you can get with NYIP.

And now we wanted to ask you to help us do that one more time. We recently launched our Refer-a-Friend program that allows anyone to recommend our courses to people they know quickly and easily. All you have to do to get started is visit www.nyip.com/refer and enter the names and email addresses of anyone you know who is interested in photography.

We will send them an email, letting them know that you referred them. And as a bonus, if any of your friends enroll both of you will get a free gift, as described on our Refer-a-Friend page!  (Keep in mind that the gift is only for NYIP students, so if you are not a student you may still refer us to your friends but only they will be eligible for the gift.)

Whether you are a student or a graduate, a reader or a follower, we thank you for helping to support our mission of providing affordable and convenient photography education to everyone who needs it!


Wednesday
Oct262011

Hard-Working Wedding Photographers

Hollye Schumacher Photography

Consider the condition of your typical wedding photographer. You're first and foremost a guest at your clients' wedding. You need to blend into the background, yet be a traffic cop and tell the bride and groom and other guests what to do and where to be whenever appropriate. And you must be quick about what you do. When vows are exchanged, there are no "do overs" - you can't afford to have lost opportunities. You have to capture all the key moments, the subtle facial expressions, the tender exchanges, and the honest emotions. After the event, you need to be a great editor, weed out the questionable photographs, focus on the keepers, add enhancements in your digital darkroom, and sell your clients on individual images and packages.

Hollye Schumacher of Phoenix, AZ, has a stunning portfolio of portraits, "modern dog" portraits, baby and children, and weddings - and we were drawn to the following video, capturing her in action at a festive wedding.

 

 

Join the conversation on Twitter.  Follow along with Facebook.

Tune in on YouTube.  Visit the Official Site at NYIP.com.


Monday
Oct242011

Photo Marketing 101: Master the Referral

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last time, I tried to get you to start blogging.

In this post, I want to talk about the power of referrals. For a long time now, many people in the business world have known that word of mouth marketing, another way of saying customer referrals, is extremely effective (not to mention cheap).

Check out this infographic with new statistics on word of mouth marketing.

Chances are, if someone is looking for a photographer, they will start their search in 1 of 2 ways. Either they will go online and search, or they will ask their friends or coworkers. In both situations, you can capitalize on strong word of mouth marketing in order to drive more potential clients right into your arms.

The most important part of mastering the art of the referral is to be good at what you do. If you give your client a great experience, and a great product, they will obviously be more likely to refer you to people they know. But the problem with most professionals in any industry is that they think it ends there.

The second most important part of mastering the art of the referral is to actively seek them. At the end of a job, ask the client if they were happy with the experience. When they say yes, ask them if they know anyone looking for a photographer. Even if they don’t this lets them know you’re interested in them sending you work. That will stick with them.

It’s a good idea to keep in touch with past clients. Send them emails every once in awhile to say hi, to check in, to wish them well, and to remind them that you are still open for business. You may find it helpful to give them coupons to share with friends, offering discounted services for “friends of a client”.

And to help you with the online aspect of referrals, remind those satisfied with your work to say so in public. Tell them to check out your profile online and give you a good rating or review. Maybe you are listed on Yelp, or Angie’s List, or your own Facebook page where it would help to get a strong testimonial. Most people are happy to do this, they just need to be asked.

The worst mistake you can make is to assume that your clients will recommend your services on their own. Don’t hesitate when it comes to asking them for help. It doesn’t make you less professional or desperate, it makes you smart.

Homework: Get in touch with a past client and ask for a referral. If you don’t have any past clients, get in touch with a friend and ask if they know anyone who needs a photographer. Report back on what happens next in the comments section below.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!