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Friday
Sep092011

We Remember Ten Years Ago: 9/11/2001

By NYIP Director Chuck DeLaney - On Tuesday morning, September 11, 2001, I was the NYIP staff member closest to the Twin Towers. There was a roaring noise, and then the shadow of American Airlines Flight 11, hijacked shortly after leaving Boston’s Logan Airport, darkened the schoolyard at P.S. 234 where I was standing just three short blocks north of the Trade Center. A split second later, the doomed Flight 11 plowed into the north face of the North Tower of the World Trade Center. That moment, and the hours that followed, began a challenging time the country, the world, and for our NYIP staff and faculty.

I was in the schoolyard because it was my daughter’s third day of kindergarten. It’s a story for another time, but my family was fine although we were out of our home for over a month. Fortunately, no members of our staff or their families were hurt in the attack. Our receptionist’s mother, who worked at a large corporation headquartered in the Trade Center which lost over 100 employees, didn't go in to work that day. The son of one of our registrar staff spent the day driving injured and ash-covered people to the nearest hospital.

Collectively in the days that followed, the entire New York region worked through the shock of the attack. Transportation was disrupted. Downtown resembled a war zone. Subways skipped stops near the Trade Center. Impromptu memorials sprang up around the city, particularly at firehouses. People who lived near the World Trade Center site were forced to leave their homes for weeks. Since NYIP teaches by distance education, the Anthrax threat that followed on the heels of the 9/11 attacks became a very serious problem. Some students expressed concern about receiving packages from the School, and some of our staff voiced concern about the incoming mail. I personally felt the danger of Anthrax contamination was low, but in order to allay the concerns we took some specific steps. We sent out letters to all students explaining that all our packages and correspondence were prepared by our staff in our offices and warehouse and taken by us directly to the post office. To handle incoming mail, I and another staff member who volunteered for the task put on surgical masks, rubber gloves, and scrutinized each piece of mail in the most remote corner of our office. We surrounded ourselves with various protective washes, a fire extinguisher, and other safety paraphernalia. My feeling was that if it would make the NYIP staff feel safer, I’d open the mail wearing a clown suit.

I’m very proud of the way our staff and faculty kept focused on our mission in the weeks and months after the attacks. Perhaps even more interesting was the seriousness of purpose that we observed in students – many applied themselves to their coursework with a new level of determination. This didn’t surprise me because great tragedy often inspires people to express themselves through their creativity. 

As I stood at the back of the PS 234 schoolyard and looked at the angry, fire-orange hole near the top of 1 World Trade Center seconds after Flight 11 struck it, it was apparent this was an historic event, even before the subsequent horror of the remainder of that bright blue, crisp autumn morning.

David Handschuh, then a photographer for the Daily News, drove to the World Trade Center as soon as he heard the first news on the police radio frequencies. He made some remarkable photographs before he was seriously injured as the first tower collapsed. A few years ago, I had a conversation with David about his recollection of that day - and the health, trauma, and stress that working photographers and journalists face. It’s well worth a listen - click here for the podcast. And click here to see more of David’s ongoing coverage of 9/11 and subsequent memorial events. 
Thursday
Sep082011

Sid Birns’s Remarkable Self-Assignment

By Chuck DeLaney - NYIP Graduate Sid Birns, who attended NYIP’s residential school back in the 1940s, contacted us last week with a very interesting story.  It involves a self-assignment that he gave himself back in the early 1970s. 

Let’s start at the beginning.  Sid grew up in New York City and decided to study art at Pratt Institute in Brooklyn.  A friend showed introduced him to the traditional darkroom, and when Sid saw that first print start to come up in the developing tray, he – like so many other photographers of many generations – was hooked.  Photography became his calling.  “My first camera was a 39-cent Univex A,” he recalled.  As for so many others of his generation, World War II intervened, but when Sid returned to New York City, he attended NYIP on the G.I. Bill.  After that, he started working for Acme Newspictures, which became part of United Press International (UPI).  For many years, UPI was the principal photo competitor of the Associated Press photo service.  Sid recalls that his first motorcycle ride was on the back of a courier’s motorcycle bringing film from a photographer at a baseball game back to the office for processing. 

Of his time as a UPI photographer, Sid says carefully, “This was not a job for me.  This was a love thing.  Every day, I couldn’t wait to get back on the job.”  But Sid, having the kind of mind that he does, liked challenges, and he gave himself one: Photographing the Twin Towers, which were rising over Lower Manhattan.  Over the next few decades, Sid photographed the World Trade Center over and over again.  Only this spring, did he decide to assemble those photographs into a self-published book: Gone…but not forgotten. [link to blurb site] As Sid writes in the introduction to his book, “Photographing the Twin Towers began as a personal challenge.  I wanted to see how many different ways I could turn two plain buildings with no distinctive features into something beyond their straight lines.”

Sid would take breaking news assignments that required the photographer to go into the air with a helicopter pilot and then persuade the pilot to take a turn around the Towers on the way home.  “Everyone was taking straight snapshots of the Towers and it drove me crazy.  I wanted to see what I could do with those buildings.”  If a news story took him downtown on the subway, he’d make time to walk the streets that bounded the Trade Center plaza, looking for new angles, different lighting, or different weather. 

Sid taught for a time, and he’d challenge his students, “Do you ever look up?  Do you ever look sideways?”  Sid practiced what he preached. 

On 9/11/2001, Sid was in Canada, and turned on the television, at first thinking he was watching a movie.  As he realized that this was real, his first instinct was to grab a 35mm SLR and start taking pictures of the story unfolding on the screen.  “All my life I’ve followed the news and been there for the big story, but this time I was here and that was there.  This time, I was nowhere near it and couldn’t do anything about it.”

Sid’s daughter helped him assemble the book and plan the layout. He proudly explains that she’s a former jet pilot instructor for the Air Force so the technical things come naturally to her.  “She had the ways and means to put it together,” he observes. 

Sid didn’t publish this book to get rich.  Rather, he explains, “The primary thing for me was to get this out there for its historical value, a thing for people to see – the Twin Towers from all angles.”  He’s sending a copy to the Library of Congress.

Although he’s retired from UPI, Sid still submits work to local papers in Quebec and Florida since he divides his time between the two locations.  “The camera never left me.  To this day that’s true,” he notes.  And, he has another book already planned that will feature other photo stories he’s taken over the years, beginning with his 1952 coverage of Manhattan’s Feast of San Gennaro that’s held every fall in Little Italy.

Sid Birns is a born storyteller and we salute our graduate and wish him well with his future endeavors.

To preview and purchase his book, Gone...but not forgotten, click here.

Wednesday
Sep072011

Taking Creative Control of Your Imaging Equipment

Photo: Chuck DeLaney, NYIP DirectorWhat does it mean to be a photographer or a videographer? It's partly knowing how to use your equipment, but it's primarily having confidence in yourself and calling the creative shots. As we teach at the New York Institute of Photography, equipment can't make important decisions about shutter speed, aperture, panning, framing, zooming, focusing, filters, or cropping. It's all in your hands; you've only to get your brain and creativity in gear to capture memorable shots or shoot wow-inducing, well paced footage.
 
 
We have some tips for photographers as autumn rolls around. Before you know it, leaves will begin to turn color, and there will be some creative and technical decisions to make as you venture out to shoot Nature's blaze of glory. Be sure to look at our popular Fall Photo Tips article for practical how-to suggestions, and here's some inspirational video footage by Finland's Joona Vainio, taken with a Canon HV30 ... but creatively controlled by Joona. 
 
 

Join the conversation on Twitter.  Follow along with Facebook.

Tune in on YouTube.  Visit the Official Site at NYIP.com.

 


Friday
Sep022011

Photojournalist Photo Assignment from Wired Magazine: Family

If you're a follower of RAW FILE, the online blog from Wired magazine, you know that they've got a new outreach program to photographers who fancy themselves as photojournalists. The assignments are highly targeted, but they leave it so that anyone can submit materials following their strict guidelines. 


The Corner Store was their first assignment, and they had photographers document the place where you buy your cigs and Slurpies and candy bars and show us the people who work and frequent your local hangout. While the critiques of submissions are pretty shallow, this is an interesting way for any photographer to hone her or his photojournalism skills.


The next assignment deadline is September 16, and focuses on a photo that profiles a Family Member, giving us an intimate look at someone close to the photographer. Click the link to read the full assignment and submission guidelines for your photo and story (yes, it's journalism combined with photography!). Good luck.

Join the conversation on Twitter.  Follow along with Facebook.

Tune in on YouTube.  Visit the Official Site at NYIP.com.

 


Thursday
Sep012011

Photo Marketing 101: Get Creative with Business Cards

Welcome back to Photo Marketing 101, our series of blogs on photographer marketing. Last time, I asked you to do the work, calling for questions from our readers about marketing. Response was limited, but the questions we did get in the comments and via Twitter were good ones. In fact, I wanted to take the time to answer one of those questions in this week’s post.

Lime Light asks, “Any advice on business cards? With photos or without? 2 sided or tent fold?”


I would like to preface my answer with this very simple fact. There is no “one size fits all” approach here. Some of the ideas presented below will appeal to you, others won’t. Some will work for certain photographers, and some won’t. What I will do is give the reasoning behind each suggestion so that you can make the decision on your own.

There are 4 main aspects of your business card that you should pay attention to, because each will send a message about you and your business: size, photos (design), the back, must-haves.

1. Size

The size of your card will make a big difference in the reaction it gets when you hand it to someone. We’ve all been given business cards in the past, and there is an assumption of the size a card should be, because most are cookie cutter jobs that meet the standard. So, when someone receives a card that is smaller, larger, or a different shape entirely, it stands out. Any marketer will tell you that standing out from the crowd is a good thing. Better to be remembered for anything than forgotten altogether.

I would not recommend using a fold of any kind, because I think that takes the notion of standing out too far. And keep your size and shape in check, which means don’t go overboard trying to stand out. There is a fine line between something that stands out and something that is just plain annoying. If I keep business cards in my wallet and yours doesn’t fit, where does it go? 

2. Photos

Treating your business card as a marketing tool means using it to deliver a message. As a photographer, that message is that you are a pro, and your photography is of the highest quality. Think about using one or more of your photos in the design of your card.

Another idea is including a head shot of yourself on the card. When the potential client looks back at your card, the headshot will reinforce who you are and what you do.

Plain white or solid color business cards are formal, and professional. But photography is an art, and your card is a chance to show off your artistic ability. Leave the plain white cards to the financial advisors.

3. Back

Use the back of your card. The biggest mistake people make is that they keep the back blank because it’s cheaper. The back of your card is prime marketing real estate.

That is where you can show off the best photograph you’ve ever taken, a headshot with a short bio and references, a promise or guarantee that you offer your customers, the URL to your website, blog, and social profiles, or anything else that deserves attention.

Check out some interesting business card designs here.

4. Must-haves

Business cards are a great place to get creative. But it doesn’t matter how creative you get if you’re missing the basic information a client needs to see. If you are missing some or most of the following items, you might be missing out on some business too. Your name, the business name (if different from your name), phone number, URL where they can find your work, email address, business address (if you have one).

The business card is a marketing tool. Sometimes it’s the first impression that you will make on a potential client or customer. So treat it that way. Get creative, and leave a lasting impression in the mind of anyone you hand it to.

Homework: Share with us any other business card tips you have.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us using #PhotoMarketing101. Your question may be the next one we answer on our blog!