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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Tuesday
Apr192011

NYI Student Success: John Daly

Every photographer’s path is different. For New York Institute of Photography grad John Daly, what began as a way to survive serving his homeland of Ireland turned to a money-making passion, and he now has a successful photography business far from the front lines, photographing wedding couples embarking on their futures.

photo: John Daly

At age 19, Daly joined the Irish Defense Forces, and by age 21 he was serving in the mountains of South Lebanon with a UN Peacekeeping Force. He was interested enough in photography that he’d brought along an old Olympus Pen half frame 35 mm, but once the photography bug really started to bite” Daly invested in a Nikon F301. From that moment on, he hasn’t put his camera down.

On returning to Ireland he transferred to the Air Corp to train as an military aerial photographer.

“It was during this period that I also undertook the course with NYIP. The NYIP course blended very well with the military photographic training, as the military course was very hands-on and with great technical insight. The same could be said of the NYIP course, in particular the in-depth information given at the time with regards to darkroom processes and  compositions of various chemical processes,” he said.

Daly’s next assignment was as an aerial photographer, and then he was appointed the Staff Photographer with the Defence Forces Press and Public Relations department.

“This job allowed a certain amount of autonomy and was responsible for giving me the opportunity to develop my skills in Press & PR --- I really enjoyed this appointment,” he said.

 photo: John Daly

“Part of this job involved documenting the work of Irish troops in Lebanon, Cyprus and Somalia at the time. I returned to Lebanon again but this time as the official battalion photographer and spend six months documenting the daily work of the UN troops, a sometimes volatile but great experience,” Daly said. “I ran a major exhibition on this work at the premier exhibition centre in Dublin, the 'Guinness Storehouse' and appeared on national TV to promote the exhibition.”

 

photo: John DalyDaly found that the NYI Course gave him the kind of comprehensive information he needed.

“I also loved the historical background given with some of the modules and the insight it gave me. It was these modules that got me thinking about photography in a social sense and that there is more to photography than just technicalities---the impact photography has on our day-to-day lives and on history.”

Now, Daly’s busy with his photography business at home; in 2007 he was awarded an Associateship in Wedding Photography from both the Irish Professional Photographers Association and the Master Photographers Association; this spring, he’ll be applying to the Federation of European Photographers (FEP) for his Qualified European Photographer (QEP) qualification, which is a Europe-wide professional qualification.

His success as a wedding photographer began while he was still serving in the military by shooting weddings in his spare time for friends. “With the help and support of some mentors in the IPPA & MPA my business became quite successful and I continued to develop my own style, and had great success in IPPA & MPA awards including winning IPPA Wedding Photographer of The Year on three occasions and the Overseas Classical Wedding Photographer with the MPA.”

In his wedding photography, Daly is able to create portraits of the wedding couple, the wedding party, and the guests that make the event come to life. And he does much of this work in black and white and sepia, which he finds is often requested by his clients.

 photo: John Daly

“Black and white is the classical reportage medium, and can focus the viewer on the important part of the image without distracting color elements. It is the classical element in wedding photography from the past, and young couples are used to seeing their parents' wedding albums in black and white and like this romantic connection to the past.

 photo: John Daly

With conversion techniques that make it easy to convert color to black and white, sometimes a photo calls to be converted. And yet, sometimes an image is obviously meant to be seen in color,  such as this image of couple sitting in front of the surf shack on their wedding day.” It is just too vibrant an image to use another way,” Daly said.

 

photo: John Daly 

 

 

Tuesday
Apr122011

Photo Challenge Winner: Torrie Cooney "Facetime with Daddy"

© Copyright Torrie Cooney

With so many terrific images in our recent forum challenge, it was tricky to pick just one winner. There was a shot however, that told a story so well that we are proud to congratulate Torrie Cooney for her shot "Facetime with Daddy".

Please join me in congratulating Torrie. We will be sending six excellent photography books from the NYIP library for her prize!

Also, this image along with nine others (who were already contacted) will appear in a worldwide contest on Facebook, which is being co-sponsored by the New York Institute of Photography, Ashworth College, and Fort Benning, GA. Facebook users all over the world will be able to vote for their favorites. We will provide the link once it's available.  

 

The New York Institute of Photography is proud to offer members of the military, their spouses, and veterans the ability to save money on our photography courses under a number of government programs. Details here.



Friday
Apr082011

Photo Marketing 101: Intro to Marketing Yourself as a Photographer

As if by some form of blog magic, I’ve landed here with an opportunity to share all of my knowledge about marketing with you.  As the Director of Marketing for the New York Institute of Photography, I’ve seen it all.  I’ve seen photographers who have amazing websites and some who have less than stellar websites.  I’ve even seen some with no website at all.

In today’s world, whatever your experience level, some sort of online presence is essential to success.  That rule holds true for business ventures of any kind.  And photographers looking to make money with their photography should learn to treat themselves as a brand, or business.  Sure you’re an artist, but if you want to make a living, you’re also a businessperson.

I’ve been invited to share some of the tips and tricks I’ve picked up along with way with you, and will continue to do so until we’re all millionaires (I wish).

Lesson 1 is simple: Think of yourself as a brand.

Marketing has a tendency to take on an ugly connotation with some people, conjuring up images of sneaky advertising or annoying salesman.  But what marketing is, for our sake, is the simple act of building a brand, promoting your work, and attracting the attention of potential customers.

Any good business starts with a plan, or strategy. What is the name of your business?  Is it your name? Your studios name?  Whatever it is, that’s where you start.  That is your brand.  And in future editions of this Photo Marketing 101 blog series, we will explore how to build around that brand, and expand the reach of your brand to attract attention.

Homework: Your assignment, should you choose to accept, is to brand yourself.  Name your photography business.  And share that name with us in the comments below.

 

Thursday
Apr072011

Download the Free NYIP Android App 

As promised, the NYIP Android app is now available for download. Get it free here! 

 

 

We also have the NYIP iPhone/iPad app for IOS users here.

 

 

Join the conversation on Twitter. Follow along with Facebook

Tune in on YouTube. Visit the Official Site at NYIP.com

 



Tuesday
Apr052011

NYIP Contest Watch

NYIP's Contest Watch provides information on international, national and regional photo contests that you might want to enter. Here are the lastest photography contests to check out:

Digital Camera Magazine Photographer of the Year 2011

Digital Camera Magazine, one of the UK's leading photography publications, is holding their annual photo contest in conjunction with the Royal Photographic Society. There are ten categories you can enter including Action and Movement, Creative License, Documentary, Fashion, Gardens and Plants,Travel, Landscape, Portrait and more. Prizes in each category include £1,500 plus a one-year subscription to Digital Camera magazine, and the overall winner of the Photographer of the Year title will take home an additional prize worth £1,000. There's a  £10 entry fee which allows you to submit up to 50 images and the deadline to enter is September 30, 2011.

 

Smithsonian Magazine's 9th Annual Photography Contest

There are five categories you can enter in this year's Smithsonian Magazine's photography competition: Altered Images, Americana, the Natural World, People and Travel. Winning images will be printed in Smithsonian magazine, will be exhibited in the Smithsonian Institution and winners will also receive cash prizes. The Grand Prize winner will receive a Smithsonian Journeys trip to Yosemite National Park as well. There's plenty of time for you to gather your best images to enter — you have until December 1, 2011 — but keep in mind that competition will be fierce. Smithsonian says they are looking for images with high "technical quality, clarity and composition, but also a flair for the unexpected and the ability to capture a picture-perfect moment."
 
 
The National Wildlife Federation is holding their annual photography contest. New this year, you can share your entries online with friends and family, view all entries and vote online for the People's Choice Award. There's $20,000 worth of prizes including cash, iPads and more. This year the contest includes 3 different levels of competition: Professional, Amatuer and Youth (children 13-17 years old.) Categories you can enter include Baby Animals, Backyard Habitats, Birds, Connecting People and Nature, Landscapes and Plant Life, Mammals and Other Wildlife. There are strict requirements as to what kind of images you can enter so make sure you read the rules carefully. The deadline is July 14, 2011.
 
For tips on how to enter and win photo contests, check out NYIP.com's Contest Tip Collection.

 

Join the conversation on Twitter. Follow along with Facebook

Tune in on YouTube. Visit the Official Site at NYIP.com