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Promote Your Photography Business Through Contests and Facebook

Photograph by Je Revele Fine Art Photography

Wedding time is in the air. The New York Institute of Photography just received a clever promotional email from Je Revele Fine Art Photography in New Jersey. To help promote their Facebook page, to promote their branding message, and increase their "Likes," they're running a fun contest: What's the Best Marriage Proposal Ever? The Je Revele folks remind us that more engagements happen in the period between Thanksgiving and Valentine's Day, and they're running this contest to help us take advantage of all the proposals from family and friends that we have fresh in mind. Note that to see the full contest rules, you need to click on the photographer's Facebook link and "Like" them. (Hey, it's good to show a little "Like love" for such a fun contest, but I wanted to share this with all photographers who are interested in seeing a good case study of a contest and utilizing Facebook to promote it.)

Photograph by Je Revele Fine Art Photography

Click here for contest details from Je Revele. Note that the winner will receive money towards studio work at Je Revele. The contest, the email blast that promotes the contest, the focus on spreading the photographer's "art photography" branding message, the buzz generated in social media, and the studio session discount all form a virtuous circle for the photographer, making this a clever and well-designed business promotion.
Have You Run a Successful Contest or Promotion?
Good luck coming up with your own photography marketing campaigns! To help all our readers, please up us out.
  • Add a comment to this post and tell us about a successful contest or promotion you've run in the past. (Our readers love photo tips and photography business advice.)
  • Tell us what you would do again? Then tell us what you would not do in the future. 
  • Thanks for sharing!


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Katie Osgood Loves Engagement Shoots

When my friend Lara Kahn recently married her fiance Craig Heller, she gushed to me about her wedding photographer Katie Osgood. She and Katie planned an engagement shoot on the day that New York state allowed same-sex couples to marry. They headed to their favorite marguerita joint, where Lara's engagement ring "appeared" in one of their signature slushy beverages. Then they took to the streets with their rainbow balloons, picked up a friendly pink flamingo along the way, schmoozed with cops on the street beat, locked lips in front of cheering crowds, and wound up in a secluded rooftop for more photos and a romantic evening. Engagement photo shoots are becoming more popular with couples. The best shoots collectively tell a story and document an adventure like the one Lara and Craig experienced on a day that was filled with historic wedding enthusiasm. 


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