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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Entries in online marketing (2)

Wednesday
Mar202013

Photographer, What's Your Branding Message?

I just returned from the WPPI Expo in Las Vegas, and co-presented a master class in blogging for wedding photographers with New York Institute of Photography Director Chuck DeLaney. Our presentation was on blogging, but it had a heavier emphasis on how a photographer brands herself or himself. I used the Harry Potter analogy of Hogwart's sorting hat: you want to visit a photographer's website and read the About message and automatically know if this is the right photographer for you - just by the brand message you're putting out there.
 
 
Here are three different About pages from three very different wedding photographers. Look at the messages themselves, the adjectives used to describe the photographers and their work, messages that talk about where the photographers like to work and descriptions of their typical clientelle.

 
It's easy to identify each of these photographers from their About descriptions, right? Each one would have a different ideal client in mind, but each exhibits the four Branding Guidelines while still appealing to a unique client base:

  1. Brand Well
  2. Show What You're Selling
  3. Show To Whom You Are Selling
  4. Brand Yourself Consistently

 

How's your branding message and overall branding program? Are you satisfied with where you're at right now? Does your About message sort yourself out from the competition and carve a definite niche for you in the business community? Share your branding message with us, and we'd like to hear how you define your business and how that's worked for you!

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Thursday
Oct062011

Photo Marketing 101: Start Blogging

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last time, I shared with you some ideas for using video to market yourself.

This blog post is all about blog posts. In that you should be writing them. And to make that even easier for you, we have a special gift for you.

But first, all of the reasons you need to have a blog:

  • It’s the simplest way to create searchable, shareable content that will help you get noticed
  • It’s a great way to showcase your work
  • It’s a marketing tool that allows you to be personable and show people who you are
  • It’s a way to connect with past, present, and future clients online
  • It’s a great way to connect your various social media profiles with your business

A blog will do more for your online presence than anything else we’ve covered in this blog series. In today’s world, photographers (just like any other profession) are under more pressure to market themselves and stand out from the crowd. But at the same time, there are more opportunities out there that allow you to do just that. Blogging is one of those opportunities.

And now for the gift!

We’ve partnered with Squarespace, the leading blog and website platform, to offer you 10% off a 1-year membership. To sign up and take advantage of this offer, visit www.squarespace.com/nyip.

Starting a blog or website on Squarespace will allow you to quickly post photos and content without knowing anything about web design or development. They make everything as simple as it can be. And if you ever get stuck, they have 24/7 assistance that comes free with your membership.

It’s easy to get started and a surefire way to improve your marketing strategy.

Homework: Sign up and get started. Visit www.squarespace.com/nyip.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!