Promote Your Photography Business Through Contests and Facebook

Photograph by Je Revele Fine Art Photography

Wedding time is in the air. The New York Institute of Photography just received a clever promotional email from Je Revele Fine Art Photography in New Jersey. To help promote their Facebook page, to promote their branding message, and increase their "Likes," they're running a fun contest: What's the Best Marriage Proposal Ever? The Je Revele folks remind us that more engagements happen in the period between Thanksgiving and Valentine's Day, and they're running this contest to help us take advantage of all the proposals from family and friends that we have fresh in mind. Note that to see the full contest rules, you need to click on the photographer's Facebook link and "Like" them. (Hey, it's good to show a little "Like love" for such a fun contest, but I wanted to share this with all photographers who are interested in seeing a good case study of a contest and utilizing Facebook to promote it.)

Photograph by Je Revele Fine Art Photography

 

Click here for contest details from Je Revele. Note that the winner will receive money towards studio work at Je Revele. The contest, the email blast that promotes the contest, the focus on spreading the photographer's "art photography" branding message, the buzz generated in social media, and the studio session discount all form a virtuous circle for the photographer, making this a clever and well-designed business promotion.
 
 

Have You Run a Successful Contest or Promotion?

Good luck coming up with your own photography marketing campaigns! To help all our readers, please up us out.

• Add a comment to this post and tell us about a successful contest or promotion you've run in the past. (Our readers love photo tips and photography business advice.)
• Tell us what you would do again? Then tell us what you would not do in the future. 
• Thanks for sharing!

 

We're the New York Institute of Photography, a distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

Your Chance to Win a High-end Fujifilm Camera and a Photography Trip to Scotland with The Macallan

The following is a sponsored post from The Macallan.

Fancy winning a high-end Fujifilm X-Pro1 camera? Or maybe you like to get your hands on the retro styled X100, or the classic compact the X10? Or how about spending a few days in Scotland on a photography masterclass?

Well luxury whisky brand, The Macallan, is offering those prizes to the winners of its Masters of Photography competition. Now in its third year the prestigious competition focuses on an idea called ‘ The Last Word.’

To enter you need to take a portrait image and choose a word to accompany it. You can see a good set of examples on the site here.

It is very simple to enter and it is simple to publicise your entry.

Check out the prizes and rules here.

The Macallan is passionate about photography and has worked with a series of great photographers in the last few years including Annie Leibovitz and Rankin.

Good luck!