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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Entries in photo marketing (8)

Tuesday
Apr242012

Photo Marketing: The Importance of a Website

Last year, we ran a series of photo marketing posts that served as an advice column for up and coming photographers who were looking to take the business of photography to the next level. In that series, I included some advice on setting up your website.

 

A website for a photo business is important for several reasons:

  1. It gets you noticed online.
  2. It can help drive new business.
  3. It gives you credibility.

And today, a website where you showcase your work and allow people to get in contact with you is almost essential to running a business.

At NYIP, we know that. And that's why we created SiteCatapult, a service designed for photographers who want to take their website to the next level. But we realized after we released it that many of you out there do not have an existing website for us to help improve. And so we went to work creating something specifically for photographers who want to create a website for their photography business.

And today, I'm happy to announce the launch of the SiteCatapult Guide to Building Your Photography Website, a downloadable eBook written for the photographer who doesn't yet have a website. In it, we provide advice on what platform to use, how to get started, and what to focus on as you launch and grow your website in the future.

You can purchase it now from www.sitecatapult.com for $19.99.

Thursday
Apr192012

Top 10 Photos: Vote for Your Favorite Photographer's Business Card



In our fourth Top 10 Photos post, I wanted to do a search for interesting and unusual business cards produced by photographers. I found quite a few wonderful business cards, but chose only ten of them for our Top 10 vote; I've not put these 10 in any particular order - that task is up to you. Use the survey at the end of the post to vote for your favorite card. Thanks for voting and check back soon for another Top 10 Photos vote!

Photo 1: Ana Himes

Photo 2: Daniel Bridge Photographic (design by Ross Gunter)

Photo 3: Stephen Gunsaulus (design by Design 7 Studio)

Photo 4: Nathan Jones

Photo 5: Dan Bradster, Wedding Photographer card design

Photo 6: Kate Murphy Lowenstein (design by Dingbat Press)

Photo 7: Ben Hunter (design by Micah Panama)

Photo 8: Brady Dyer Photography

Photo 9: Mike Kelley Photography (design by Dani Kelley)

Photo 10: David Clifford Photography 

 

 

 

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

Audio Link: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Monday
Oct242011

Photo Marketing 101: Master the Referral

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last time, I tried to get you to start blogging.

In this post, I want to talk about the power of referrals. For a long time now, many people in the business world have known that word of mouth marketing, another way of saying customer referrals, is extremely effective (not to mention cheap).

Check out this infographic with new statistics on word of mouth marketing.

Chances are, if someone is looking for a photographer, they will start their search in 1 of 2 ways. Either they will go online and search, or they will ask their friends or coworkers. In both situations, you can capitalize on strong word of mouth marketing in order to drive more potential clients right into your arms.

The most important part of mastering the art of the referral is to be good at what you do. If you give your client a great experience, and a great product, they will obviously be more likely to refer you to people they know. But the problem with most professionals in any industry is that they think it ends there.

The second most important part of mastering the art of the referral is to actively seek them. At the end of a job, ask the client if they were happy with the experience. When they say yes, ask them if they know anyone looking for a photographer. Even if they don’t this lets them know you’re interested in them sending you work. That will stick with them.

It’s a good idea to keep in touch with past clients. Send them emails every once in awhile to say hi, to check in, to wish them well, and to remind them that you are still open for business. You may find it helpful to give them coupons to share with friends, offering discounted services for “friends of a client”.

And to help you with the online aspect of referrals, remind those satisfied with your work to say so in public. Tell them to check out your profile online and give you a good rating or review. Maybe you are listed on Yelp, or Angie’s List, or your own Facebook page where it would help to get a strong testimonial. Most people are happy to do this, they just need to be asked.

The worst mistake you can make is to assume that your clients will recommend your services on their own. Don’t hesitate when it comes to asking them for help. It doesn’t make you less professional or desperate, it makes you smart.

Homework: Get in touch with a past client and ask for a referral. If you don’t have any past clients, get in touch with a friend and ask if they know anyone who needs a photographer. Report back on what happens next in the comments section below.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!

Thursday
Sep222011

Photo Marketing 101: Video Killed the Marketing Star

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last week, I shared with you some ideas for designing your business card.

There is one thing that every marketer out there is learning quickly, video is becoming one of the most important marketing tools of the digital age. You see video in ads, across websites, in every social network, on mobile devices, and practically everywhere else you look. The fact is, video is a quick and entertaining way of conveying a message to your audience, that people are more willing to view than a page of text.

As a photographer, it’s time for you to take notice of this trend as well, because you can use it to attract new customers for your business.

Even if you don’t offer video services, a video can be used to promote your photography. However, learning how to create a great video for yourself is the first step to offering video services to future clients.

Add video to your website, create a YouTube account and add your video there to. Send links to the video out over your various social media accounts. Put a link to the video on your business card or promotional materials that you hand out.

Many companies have learned how to use video to promote their businesses, and photographers have the added advantage of already being in a visually powerful field. Your customers are looking for artistic ability, and a good video could be enough to get them through the door.

For more information on using video to market yourself and your services, check out these 16 tips.

Here is an example of a good video used to promote a photography tour. It fits the topic of this post in two ways in that it promotes a tour that will help you learn to create video:

Homework: Share links to your videos, videos you find inspiring, or tutorials on how to create great online videos.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!

Thursday
Sep012011

Photo Marketing 101: Get Creative with Business Cards

Welcome back to Photo Marketing 101, our series of blogs on photographer marketing. Last time, I asked you to do the work, calling for questions from our readers about marketing. Response was limited, but the questions we did get in the comments and via Twitter were good ones. In fact, I wanted to take the time to answer one of those questions in this week’s post.

Lime Light asks, “Any advice on business cards? With photos or without? 2 sided or tent fold?”


I would like to preface my answer with this very simple fact. There is no “one size fits all” approach here. Some of the ideas presented below will appeal to you, others won’t. Some will work for certain photographers, and some won’t. What I will do is give the reasoning behind each suggestion so that you can make the decision on your own.

There are 4 main aspects of your business card that you should pay attention to, because each will send a message about you and your business: size, photos (design), the back, must-haves.

1. Size

The size of your card will make a big difference in the reaction it gets when you hand it to someone. We’ve all been given business cards in the past, and there is an assumption of the size a card should be, because most are cookie cutter jobs that meet the standard. So, when someone receives a card that is smaller, larger, or a different shape entirely, it stands out. Any marketer will tell you that standing out from the crowd is a good thing. Better to be remembered for anything than forgotten altogether.

I would not recommend using a fold of any kind, because I think that takes the notion of standing out too far. And keep your size and shape in check, which means don’t go overboard trying to stand out. There is a fine line between something that stands out and something that is just plain annoying. If I keep business cards in my wallet and yours doesn’t fit, where does it go? 

2. Photos

Treating your business card as a marketing tool means using it to deliver a message. As a photographer, that message is that you are a pro, and your photography is of the highest quality. Think about using one or more of your photos in the design of your card.

Another idea is including a head shot of yourself on the card. When the potential client looks back at your card, the headshot will reinforce who you are and what you do.

Plain white or solid color business cards are formal, and professional. But photography is an art, and your card is a chance to show off your artistic ability. Leave the plain white cards to the financial advisors.

3. Back

Use the back of your card. The biggest mistake people make is that they keep the back blank because it’s cheaper. The back of your card is prime marketing real estate.

That is where you can show off the best photograph you’ve ever taken, a headshot with a short bio and references, a promise or guarantee that you offer your customers, the URL to your website, blog, and social profiles, or anything else that deserves attention.

Check out some interesting business card designs here.

4. Must-haves

Business cards are a great place to get creative. But it doesn’t matter how creative you get if you’re missing the basic information a client needs to see. If you are missing some or most of the following items, you might be missing out on some business too. Your name, the business name (if different from your name), phone number, URL where they can find your work, email address, business address (if you have one).

The business card is a marketing tool. Sometimes it’s the first impression that you will make on a potential client or customer. So treat it that way. Get creative, and leave a lasting impression in the mind of anyone you hand it to.

Homework: Share with us any other business card tips you have.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us using #PhotoMarketing101. Your question may be the next one we answer on our blog!