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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Entries in photography marketing (3)

Wednesday
May162012

Our Best Photographer's Business Card Photo Winners




In our fourth Top 10 Photos post, we did a Web image search for "photographer's business cards" and chose 10 of our favorite images to help our blog followers and fellow photography enthusiasts check out some truly innovative ways for photographers to build their business brand. Well, we're excited to announce that 725 of you voted in our Top 10 survey. Many thanks for taking the time to register your vote with us, and not to mention making this our most popular photo vote yet (more people vote with each new survey)! Here are the top three vote getters - and congratulations to all of our Top 10 photographers. Click here to view the original Top 10 Photos in our photographer's business card competition. Another Top 10 Photos vote will be coming your way soon ....

 

Photo #1: Ana Himes

Photo #2: Nathan Jones

Photo #3: Mike Kelley Photography (design by Dani Kelley)

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Friday
Jul082011

Photo Marketing 101: Growing Your Brand

Welcome back to Photo Marketing 101, our semi-weekly blog series on marketing yourself as a photographer. In our last post, we discussed some basic ways to use Twitter and Facebook to promote yourself and your work.

Over the next couple of posts I will start to introduce some marketing and advertising ideas that photographers can use to spread the work, and grow a brand. Some will require some investment from you up front, others will not.

One of the big decisions that many of you will have to make is whether or not to spend money on marketing, and when to do it. We’re getting closer to the point where testing some more direct forms of advertising might be a worthwhile endeavor. That will require you to take some chances, and spend some money.

But this week, we keep it free. Here goes:

Blog

We’ve previously covered the notion that you need to have a website to promote and sell your work. And if you do, you should also be blogging as well. A blog provides the perfect platform to connect your social media presence to your website, and write about photography in a way that makes you accessible, while displaying your expertise. You can get started on any number of blogging platforms; Squarespace, Wordpress, Blogger, or Tumblr. Blog about your work, about your life, about photography in general. It will open up a whole new way of communicating with potential customers.

Contests

Enter them. Photo contests are all around us. There are online contests hosted by a variety of companies and organizations. Many are open to the public. Some are free, others have a fee to enter. My advice is to enter as many contests as you can handle. Winning a prize in a contest is a great way to get noticed, and can be used to promote your work on your website. NYIP frequently posts about photo contest opportunities, but you should research on your own to find the ones that makes the most sense to you.

Become a Media Source

When your name is referenced in an article, those people who read it will immediately know that you are an authority on the subject. When this happens online, you’ll often get a link back to your website which will help your search engine rankings and drive traffic to the site. The trick is getting in touch with reporters at the right time. HARO is an email list designed to do just that, connect journalists with sources for their work. It’s completely free to sign up and start receiving the emails. When the emails come in, they will present you with a long last of needs posted by journalists all over the country. See one you think you could contribute to? There is an email provided to get in contact with the writer. Sign up today.

In the next edition of this series, we will cover some opportunities which may require spending money up front to make them work.

Homework: Your homework this week is to pick one of the 3 ideas discussed above and do it. Then use the comments below to tell us all about it.  Share the URL of your blog, let us know what contests you’ve entered, or tell us you signed up for HARO. Better yet, do all THREE!

Thursday
Jun232011

Photo Marketing 101: Social Media Promotions!

Marketers the world over are trying to find the best ways to use social media to promote business. As a photographer, the opportunity is there for you to use social media to create interest in your photography, and gain new clients and customers as a result.

Welcome to Part Five of my series on Marketing Yourself as a Photographer. In Part Five, we introduce social media as a tool that you need to be using in order to increase your online presence, and attract more people to your website. This week, we’ll take a more detailed look at social media, and offer up some ideas for ways you can use social media to drive sales.

There are several social media strategies that have become popular with marketers, and each one can be applied to your own photography business in a different way.

Contests and Giveaways

Many companies have used these types of promotions to draw interest, introduce something new, or increase the number of people that are following them online. You can use Twitter or Facebook to promote a contest where you offer up your services to one lucky person for free (or at a discount), which could lead to a growing number of interested prospects. Sure, you’ll have to give up a little to accomplish this, but it could lead to much more business down the line.

Example: If you’re a portrait photographer, have potential customers submit the worst portraits they’ve ever had taken and you’ll do a portrait of the person with the worst photos for free.

Special Events

Plan on being somewhere, or doing something, that might be of interest to the people that follow you online. Use Facebook and Twitter to invite people to join you or speak with you. Companies will do this to create interest among current customers who wish to learn more about a company they like, or to get answers from a company they’re not so happy with.

Example: Going to a photo trade show? Let your followers know you’ll be there if they want to stop by and say hi.

Discounts

Plenty of companies have tried to make offering exclusive discounts for social media users work. Some have succeeded, others have not been so fortunate. If you are comfortable offering discounts on your photographs or photography services, get creative. Offer 20% to the first person to answer a trivia question about your work correctly. Or offer 25% off to your 1,000th Facebook Fan. And promote that you’ll be doing this ahead of time as a way to draw interest and get more followers up front.

Question and Answer

Much like an advice column, you can ask for inquiries from your followers which you will answer in real time via Twitter or Facebook. This helps demonstrate your value in their eyes, by making you an expert on photography. Be clear about what you will and won’t answer for them, and be available to everyone who is interested. And again, promote it ahead of time to draw added attention.

No matter how you use social media, it’s important to remember why people are there: communication. Open dialogue will help you promote yourself by adding something of value to the social media realm. Share things of interest to you and people will respect you for it. And the more creative you can be with promotions, the better. Because what you really want is for your followers to share it with their followers, increasing the size of your audience and making new business that much more likely.

Next week we’ll discuss some other ways that you can share your work with the masses in order to get your name (or brand) recognized by more people.

Homework: This week’s assignment is more time consuming, but I hope you won’t let that get in the way of you taking part. Share an idea you had for using social media to promote your business with us in the comments below. If it’s something you’ve already tried, let us know how it went!