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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Friday
Apr052013

Who are we?

Here at the New York Institute of Photography, we pride ourselves on the reputation we have established through the comprehensive learning experience we have provided our students over the years.

Want to learn more about what makes NYIP so great? Don't take our word for it! Check out our new About Us Video in which students and staff discuss what makes the New York Institute of Photography the best home-study photography school in the world. 

Go to our website at nyip.com to find out more and enroll in one of our stellar photography courses today. Your own NYIP experience is just a few clicks away.  

 


We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 

Monday
Feb042013

Two Different Photographic Approaches to Taking Wedding Videos

We all know that photography, just by the way it's processed, can create different moods. I found a striking difference in two wedding videos recently that underscored how the photographic process can change up the moods that a happy couple want to convey in their overall image capture strategy. In this first example, there's a strikingly retro, grainy, casual feel captured in super 8mm film by photographer EP Love for Lolavideo.net. The grainy, saturated-yet-faded colors match the Old Mexico feel of the wedding styling, the old chapel where the ceremony took place, the Mexican restaurant reception venue, and the overall sunny relaxed vibe of the Santa Barbara location. I particularly admired the way the video moved back and forth between color and black and white.

 

 

 

Also featuring a relaxed venue and atmosphere, there's quite a contrast and more of a crisp documentary feel with sophisticated cutaway shots and voiceovers in the next video, from New Zealand wedding photographer Jono Tucker. The selection of specific segments in the bride and groom's day shows a good eye and ear for storytelling, with a final product that's designed to preserve happy wedding day memories, with audio recordings of people at the wedding adding volumes to the images.

 


 



We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Wednesday
Sep282011

Electrify a Blog with Your Great Photography

Josh Leo is one of my blogging heroes. He's taken his video camera around the world, and produced some of the most well-paced body of videos I've ever seen in a travel blog. Josh captures a sense of story with his shots, and you get to experience his personal reactions to what he encounters, whether it's explaining the rationale for visiting a specific location or confessing his weakness for local pastries.
 
I selected one of his videos on the beautiful mountain-lakeside town of Halstatt, Austria to illustrate his strong sense of story and his superb visual rhythm, synchronizing his cuts and pacing with well-chosen pieces of music. If you like to take photographs and/or videos, jump into the blogging waters and splash around. Blogs are wonderful venues for showing off your work, allowing you to explain what went on in the real world outside of the photograph, and giving you an opportunity to fully express yourself through your passion.


Join the conversation on Twitter.  Follow along with Facebook.

Tune in on YouTube.  Visit the Official Site at NYIP.com.

 


Thursday
Sep222011

Photo Marketing 101: Video Killed the Marketing Star

Welcome back to Photo Marketing 101, our series of blogs on Marketing for Photographers. Last week, I shared with you some ideas for designing your business card.

There is one thing that every marketer out there is learning quickly, video is becoming one of the most important marketing tools of the digital age. You see video in ads, across websites, in every social network, on mobile devices, and practically everywhere else you look. The fact is, video is a quick and entertaining way of conveying a message to your audience, that people are more willing to view than a page of text.

As a photographer, it’s time for you to take notice of this trend as well, because you can use it to attract new customers for your business.

Even if you don’t offer video services, a video can be used to promote your photography. However, learning how to create a great video for yourself is the first step to offering video services to future clients.

Add video to your website, create a YouTube account and add your video there to. Send links to the video out over your various social media accounts. Put a link to the video on your business card or promotional materials that you hand out.

Many companies have learned how to use video to promote their businesses, and photographers have the added advantage of already being in a visually powerful field. Your customers are looking for artistic ability, and a good video could be enough to get them through the door.

For more information on using video to market yourself and your services, check out these 16 tips.

Here is an example of a good video used to promote a photography tour. It fits the topic of this post in two ways in that it promotes a tour that will help you learn to create video:

Homework: Share links to your videos, videos you find inspiring, or tutorials on how to create great online videos.

P.S. If you have a marketing question, feel free to ask it in the comments here or Tweet your question to us with the tag #PhotoMarketing101 . Your question may be the next one we answer on our blog!