It's easy to identify each of these photographers from their About descriptions, right? Each one would have a different ideal client in mind, but each exhibits the four Branding Guidelines while still appealing to a unique client base:
- Brand Well
- Show What You're Selling
- Show To Whom You Are Selling
- Brand Yourself Consistently
How's your branding message and overall branding program? Are you satisfied with where you're at right now? Does your About message sort yourself out from the competition and carve a definite niche for you in the business community? Share your branding message with us, and we'd like to hear how you define your business and how that's worked for you!
We're the New York Institute of Photography, a distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.
AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]