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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Entries in wedding (7)

Wednesday
Mar202013

Photographer, What's Your Branding Message?

I just returned from the WPPI Expo in Las Vegas, and co-presented a master class in blogging for wedding photographers with New York Institute of Photography Director Chuck DeLaney. Our presentation was on blogging, but it had a heavier emphasis on how a photographer brands herself or himself. I used the Harry Potter analogy of Hogwart's sorting hat: you want to visit a photographer's website and read the About message and automatically know if this is the right photographer for you - just by the brand message you're putting out there.
 
 
Here are three different About pages from three very different wedding photographers. Look at the messages themselves, the adjectives used to describe the photographers and their work, messages that talk about where the photographers like to work and descriptions of their typical clientelle.

 
It's easy to identify each of these photographers from their About descriptions, right? Each one would have a different ideal client in mind, but each exhibits the four Branding Guidelines while still appealing to a unique client base:

  1. Brand Well
  2. Show What You're Selling
  3. Show To Whom You Are Selling
  4. Brand Yourself Consistently

 

How's your branding message and overall branding program? Are you satisfied with where you're at right now? Does your About message sort yourself out from the competition and carve a definite niche for you in the business community? Share your branding message with us, and we'd like to hear how you define your business and how that's worked for you!

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Monday
Feb252013

Promote Your Photography Business Through Contests and Facebook

Photograph by Je Revele Fine Art Photography

Wedding time is in the air. The New York Institute of Photography just received a clever promotional email from Je Revele Fine Art Photography in New Jersey. To help promote their Facebook page, to promote their branding message, and increase their "Likes," they're running a fun contest: What's the Best Marriage Proposal Ever? The Je Revele folks remind us that more engagements happen in the period between Thanksgiving and Valentine's Day, and they're running this contest to help us take advantage of all the proposals from family and friends that we have fresh in mind. Note that to see the full contest rules, you need to click on the photographer's Facebook link and "Like" them. (Hey, it's good to show a little "Like love" for such a fun contest, but I wanted to share this with all photographers who are interested in seeing a good case study of a contest and utilizing Facebook to promote it.)

Photograph by Je Revele Fine Art Photography

 
Click here for contest details from Je Revele. Note that the winner will receive money towards studio work at Je Revele. The contest, the email blast that promotes the contest, the focus on spreading the photographer's "art photography" branding message, the buzz generated in social media, and the studio session discount all form a virtuous circle for the photographer, making this a clever and well-designed business promotion.
 
 
Have You Run a Successful Contest or Promotion?
Good luck coming up with your own photography marketing campaigns! To help all our readers, please up us out.
  • Add a comment to this post and tell us about a successful contest or promotion you've run in the past. (Our readers love photo tips and photography business advice.)
  • Tell us what you would do again? Then tell us what you would not do in the future. 
  • Thanks for sharing!

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Monday
Feb042013

Two Different Photographic Approaches to Taking Wedding Videos

We all know that photography, just by the way it's processed, can create different moods. I found a striking difference in two wedding videos recently that underscored how the photographic process can change up the moods that a happy couple want to convey in their overall image capture strategy. In this first example, there's a strikingly retro, grainy, casual feel captured in super 8mm film by photographer EP Love for Lolavideo.net. The grainy, saturated-yet-faded colors match the Old Mexico feel of the wedding styling, the old chapel where the ceremony took place, the Mexican restaurant reception venue, and the overall sunny relaxed vibe of the Santa Barbara location. I particularly admired the way the video moved back and forth between color and black and white.

 

 

 

Also featuring a relaxed venue and atmosphere, there's quite a contrast and more of a crisp documentary feel with sophisticated cutaway shots and voiceovers in the next video, from New Zealand wedding photographer Jono Tucker. The selection of specific segments in the bride and groom's day shows a good eye and ear for storytelling, with a final product that's designed to preserve happy wedding day memories, with audio recordings of people at the wedding adding volumes to the images.

 


 



We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Thursday
Feb092012

Wedding and Portrait Photographers - Let's Go to Vegas!

Chuck DeLaney, Director, NYIP - The wedding and portrait photography business is red hot right now - and everyone who's involved in capturing a couple's magic moments or making a subject look "better than great" has a stake in honing their skills and learning from other professionals in the field. If you're an experienced pro or thinking of making wedding and portrait photography your career, then we have a deal for you. NYIP is pleased to offer a special discount to members and associates for the upcoming annual Wedding & Portrait Photographers (WPPI) Convention and Trade Show – Feb. 19-23, 2012 at the MGM Grand in Las Vegas.

Full Registration Pass - $150 (regularly $399 for non-WPPI Members, $275 for WPPI Members), includes one free guest.

Choose from over 90 Platform Classes lead by some of the world’s finest photographic instructors and experience a 3-day trade show with the latest products, technologies, and services from major manufacturers and exciting evening events! Don’t miss this opportunity to learn from the best, unite with friends, and discover innovative products while making an investment in yourself and having fun in Las Vegas!

Use Promo Code WFNYIP

Click here for more information or to register

Free WPPI Trade Show Pass

Experience a 3-day trade show with the latest products, technologies, and services from major manufacturers, Feb. 20-22, 2012 at the MGM Grand Conference Center in Las Vegas.

Use Promo Code WENYIP

Click here for more information or to register

 

 

 


We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

Audio Link: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

Wednesday
Oct262011

Hard-Working Wedding Photographers

Hollye Schumacher Photography

Consider the condition of your typical wedding photographer. You're first and foremost a guest at your clients' wedding. You need to blend into the background, yet be a traffic cop and tell the bride and groom and other guests what to do and where to be whenever appropriate. And you must be quick about what you do. When vows are exchanged, there are no "do overs" - you can't afford to have lost opportunities. You have to capture all the key moments, the subtle facial expressions, the tender exchanges, and the honest emotions. After the event, you need to be a great editor, weed out the questionable photographs, focus on the keepers, add enhancements in your digital darkroom, and sell your clients on individual images and packages.

Hollye Schumacher of Phoenix, AZ, has a stunning portfolio of portraits, "modern dog" portraits, baby and children, and weddings - and we were drawn to the following video, capturing her in action at a festive wedding.

 

 

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