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NYIP offers three distance education multi-media courses for photographers looking to improve their skills while working from home at their own pace.

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Entries in WPPI (2)

Wednesday
Mar202013

Photographer, What's Your Branding Message?

I just returned from the WPPI Expo in Las Vegas, and co-presented a master class in blogging for wedding photographers with New York Institute of Photography Director Chuck DeLaney. Our presentation was on blogging, but it had a heavier emphasis on how a photographer brands herself or himself. I used the Harry Potter analogy of Hogwart's sorting hat: you want to visit a photographer's website and read the About message and automatically know if this is the right photographer for you - just by the brand message you're putting out there.
 
 
Here are three different About pages from three very different wedding photographers. Look at the messages themselves, the adjectives used to describe the photographers and their work, messages that talk about where the photographers like to work and descriptions of their typical clientelle.

 
It's easy to identify each of these photographers from their About descriptions, right? Each one would have a different ideal client in mind, but each exhibits the four Branding Guidelines while still appealing to a unique client base:

  1. Brand Well
  2. Show What You're Selling
  3. Show To Whom You Are Selling
  4. Brand Yourself Consistently

 

How's your branding message and overall branding program? Are you satisfied with where you're at right now? Does your About message sort yourself out from the competition and carve a definite niche for you in the business community? Share your branding message with us, and we'd like to hear how you define your business and how that's worked for you!

 

We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

AUDIO LINK: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]

 


Thursday
Feb092012

Wedding and Portrait Photographers - Let's Go to Vegas!

Chuck DeLaney, Director, NYIP - The wedding and portrait photography business is red hot right now - and everyone who's involved in capturing a couple's magic moments or making a subject look "better than great" has a stake in honing their skills and learning from other professionals in the field. If you're an experienced pro or thinking of making wedding and portrait photography your career, then we have a deal for you. NYIP is pleased to offer a special discount to members and associates for the upcoming annual Wedding & Portrait Photographers (WPPI) Convention and Trade Show – Feb. 19-23, 2012 at the MGM Grand in Las Vegas.

Full Registration Pass - $150 (regularly $399 for non-WPPI Members, $275 for WPPI Members), includes one free guest.

Choose from over 90 Platform Classes lead by some of the world’s finest photographic instructors and experience a 3-day trade show with the latest products, technologies, and services from major manufacturers and exciting evening events! Don’t miss this opportunity to learn from the best, unite with friends, and discover innovative products while making an investment in yourself and having fun in Las Vegas!

Use Promo Code WFNYIP

Click here for more information or to register

Free WPPI Trade Show Pass

Experience a 3-day trade show with the latest products, technologies, and services from major manufacturers, Feb. 20-22, 2012 at the MGM Grand Conference Center in Las Vegas.

Use Promo Code WENYIP

Click here for more information or to register

 

 

 


We're the New York Institute of Photographya distance education school teaching photography since 1910 - over 100 years of knowledge and experience. Listen to the following podcast to learn more about who we are and what we do.

Audio Link: WHAT IS THE NEW YORK INSTITUTE OF PHOTOGRAPHY? [20:58M]